The Benefits of Using Outdoor Advertising for Promoting Brands. In today’s world, outdoor channels are in demand as they reach a wide number of people and create a long lasting impression of your brand. People spend more time outside their homes. This enables outdoor channels to communicate with them effectively.

Advantages of billboard advertising. Billboard advertising is part of the large format outdoor arena. A media that’s transforming the landscape we live in and visibly changing the look of our towns and cities. Billboards are a great way to reach the masses – to reach where they live, commute, work and socialise.

Digital outdoor advertising campaigns can be compressed into whatever timeline is necessary while traditional outdoor media requires 4-week periods.

We are happy to provide designs, design guidance or we can work with your existing design or PR agency. It takes a partnership to succeed!

Outdoor campaigns are measured in a variety of different ways…

• Combining your outdoor campaign with a digital marketing strategy will develop data that demonstrates campaign effectiveness.
• If your campaign includes a call-to-action, a demonstrated lift in your key performance indicators (KPIs) will be evident if your campaign is a success. Example of KPIs that you could track include an increase in the # of calls, website traffic or walk-ins received during your campaign.
• Proof of posting and an estimated impression share ensure the intended reach of your campaign.!