Digital Billboard Design Tips

At Tilley Outdoor, we’ve got the right billboard for your audience. Our goal is to provide your business with the best billboard solution available while boosting brand awareness around your product or service.

Billboards continue to be a major component of modern day advertising for all types of companies and organizations. They are used as a tool to connect with new potential customers on a daily basis, at all hours of the day. Consumers take the same routes to commute each day adding great depth to a billboard advertising campaign. Digital billboards have made the billboard advertising industry more effective and cost efficient for advertisers who need to change their message more frequently.
  • Simplicity is the key to creating great out-of-home design A billboard’s main purpose is functionality. Creating an effective digital billboard design is mainly about making it read. Even the best design is worthless if it is not legible from a distance. It is only after legibility has been mastered that creativity can follow.
  • Make the Text Large Outdoor designs should be simple, clear and easy to read. Digital Bulletins should be legible from 500 feet away. Stick to one message or idea. The key to effective outdoor is brevity. Because your audience is mobile, you have to decide what’s most important and put that on your board.
  • Use Bold, Non-Serif Fonts Always use large, legible typefaces. At 500 feet, thin lines optically fade or break up. Avoid decorative, italic, or serif fonts. As a general rule, upper and lower case sans serif fonts provide the best readability. When designing for digital outdoor, we highly recommend adding a thin dark stroke around the text to separate it from the background.
  • Stick to One Message or Idea Simplify everything. Don’t present a complex message or numerous images. Have one thing that you want your audience to do or to recognize. The best outdoor media reduces a complex message to it’s essential elements.
  • Be Short and Sweet Use no more than ten words total on the entire billboard – and that includes the logo / product tagline. We recommend seven words or less for the headline. Keep the words short for faster comprehension.

Frequently Questions?

The Benefits of Using Outdoor Advertising for Promoting Brands. In today’s world, outdoor channels are in demand as they reach a wide number of people and create a long lasting impression of your brand. People spend more time outside their homes. This enables outdoor channels to communicate with them effectively.

Advantages of billboard advertising. Billboard advertising is part of the large format outdoor arena. A media that’s transforming the landscape we live in and visibly changing the look of our towns and cities. Billboards are a great way to reach the masses – to reach where they live, commute, work and socialise.

Digital outdoor advertising campaigns can be compressed into whatever timeline is necessary while traditional outdoor media requires 4-week periods.

We are happy to provide designs, design guidance or we can work with your existing design or PR agency. It takes a partnership to succeed!

Outdoor campaigns are measured in a variety of different ways…
  • Combining your outdoor campaign with a digital marketing strategy will develop data that demonstrates campaign effectiveness.
  • If your campaign includes a call-to-action, a demonstrated lift in your key performance indicators (KPIs) will be evident if your campaign is a success. Example of KPIs that you could track include an increase in the # of calls, website traffic or walk-ins received during your campaign.
  • Proof of posting and an estimated impression share ensure the intended reach of your campaign.!